Chase
Background
Chase Passport Rewards was a loyalty program designed to provide Chase cardholders with personalized travel rewards and experiences. The project was developed through the digital design agency Noise, where I led the UX design efforts to enhance the program's user interface and overall customer experience.
Project Overview
As the UX designer at Noise, my role was to create a seamless, user-friendly platform that allowed cardholders to easily navigate and redeem their rewards. The design needed to be intuitive, visually appealing, and reflective of the premium nature of Chase’s brand.
UX Design Contributions
User Research & Insights:
Customer Journey Mapping: Conducted detailed user research to map out the customer journey, identifying key pain points in the existing rewards redemption process. These insights were instrumental in redesigning the user flow to be more intuitive and efficient.
Visual & Interaction Design:
Brand-Consistent Aesthetics: Designed a sleek and sophisticated interface that aligned with Chase's branding, utilizing high-quality visuals and a refined color palette. The design emphasized clarity, with easily navigable menus and prominent call-to-action buttons.
Personalization Features:
Customized Rewards Experience: Integrated personalization features that tailored rewards suggestions based on user preferences and past behaviors. This approach not only made the experience more relevant for users but also increased engagement with the program.
Responsive & Accessible Design:
Cross-Device Functionality: Ensured the platform was fully responsive, providing a consistent and accessible experience across all devices. The mobile-optimized design led to a significant increase in user engagement on mobile platforms.
