Chase Bank

Ultimate Rewards System

Redefining the digital rewards experience for loyalty, ease, and delight.

As User Experience Lead at NYC-based agency Noise, I designed a seamless, premium rewards experience that increased engagement and simplified redemption. The work aligned with business goals by strengthening brand loyalty, driving user action, and ensuring consistency across Chase’s broader digital ecosystem.

Design Thinking UX Strategy UX/UI Design Design Systems Integration Development Liason Stakeholder Alignment

UX Strategy & Design Thinking

I conducted detailed research to map the end-to-end cardholder journey, uncovering major friction points in the rewards redemption process. Following a design thinking session with the team, I synthesized insights into actionable redesign strategies, streamlining user flows to prioritize clarity, ease of navigation, and faster reward redemption.

Visual, Interaction, and Responsive Design Execution

I designed a sleek, brand-aligned interface that elevated Chase’s premium identity, incorporating refined visual elements, a sophisticated color palette, and intuitive interaction patterns. I developed a fully responsive and accessible design system to ensure a seamless, high-quality experience across desktop, tablet, and mobile platforms, with a strong focus on mobile-first optimizations that drove a measurable lift in mobile engagement and streamlined reward redemption.

Results

Redesigned rewards discovery to surface personalized offers and streamline redemption.
Simplified user flows to remove friction and highlight value.
Integrated the new UI into Chase’s design system for consistent, scalable deployment across platforms.

The reimagined Chase Ultimate Rewards platform made it significantly easier and faster for cardholders to redeem their points meaningfully. The redesign drove higher engagement, faster redemption, and contributed to deeper customer loyalty at a pivotal time for Chase’s digital ecosystem.