Squarespace

Superbowl Campaign feat. Jeff Bridges

Transform a Super Bowl moment into meaningful engagement and charitable giving.

As UX Lead, I partnered with Wieden+Kennedy and Jeff Bridges to turn a Super Bowl ad into an immersive, donation-driven experience for No Kid Hungry. I translated the creative concept into a soulful, seamless storefront that balanced storytelling with intuitive functionality. The experience needed to convert high-volume traffic into meaningful donations, align with brand aesthetics, and deliver both emotional resonance and commercial impact at scale.

UI & UX Design Multichannel Design Marketing Campaign

Multichannel UX

In collaboration with the phenomenal team at W+K, my initial work was to align stakeholders around the campaign’s goals before translating the creative vision into wireframes and user flows that prioritized clarity, emotional tone, and ease of donation. This meant mapping the user journies across multiple entry points during the exciting context of a Superbowl Ad.

Audio Player Design

As part of this project, I led the UX design for Squarespace’s first integrated audio player, creating an intuitive, elegant interface that supported seamless listening while aligning with the platform’s design standards and flexibility needs for creators.

Results

Won the Graphite Pencil Award
Shortlisted At Cannes
Raised hundreds of thousands for "No Kids Hungry"

The campaign successfully transformed a Super Bowl moment into real-world impact, driving high engagement and donations through a seamless, story-driven eCommerce experience.